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OUR STORY

​EFFING TRADING SKINCARE
WHERE CHEEKINESS MEETS SCIENCE

Effing Trade Skincare - Where Cheekiness Meets Science. Effing Trade Skincare was founded in Austin, Texas, in 2025 with one big idea: skincare should feel good  really good. Too often, skincare feels clinical, complicated, or like something you have to do. We wanted to flip that script. At Effing Trade, self-care is about joy, color, and a wink of mischief. After all, every face deserves a happy ending.

Our masks don’t just sit there. They hug your skin like a second layer, delivering hydration and glow exactly where you need it. And while the outside is bold, playful, and a little cheeky, what’s inside is all business: science-backed ingredients like niacinamide, hyaluronic acid, and peptides that put your skin first.

Effing Trade was born in Austin — a city that’s bold, creative, and a little weird in the best way. That spirit lives in everything we do: playful on the surface, rooted in substance, and unapologetically authentic. Because glowing should feel as good as it looks, and because you deserve products that work just as hard as they play.

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More Than Skin Deep  Our 10% Pledge

Effing Trade is fun, but it’s also serious about care. We know that behind every selfie and sheet mask, people are navigating real challenges. That’s why 10% of our annual profits go directly to supporting unsheltered LGBTQ+ youth.

Because skincare that doesn’t give back is just surface level.

For me, this mission is personal. I know what it feels like to wonder if you’ll be safe just for being who you are. No one should ever have to choose between self-expression and security. Effing Trade exists to remind people that joy and care belong together — and that beauty should always leave the world a little better than it found it.

The Story Behind Effing Trading

Hi, I’m Cody, the founder of Effing Trade. I grew up in rural Virginia, where being a young gay man meant learning to hide the most colorful, playful parts of myself just to get by. Coming out was tough, and for years I lived in survival mode: serious, guarded, and focused on staying safe.

That mindset shaped my career in government and public policy, where I worked to protect others from the instability I knew all too well — especially the fear of not having a place to call home. But even as I built a career, I realized I wasn’t giving myself permission to show up fully. I wasn’t letting in the color, humor, and joy that made me feel alive.

Effing Trade is my love letter to those parts of myself. It’s more than skincare; it’s a declaration that every version of who we are deserves care and celebration. Each mask carries a piece of my story — and extends an invitation to you to embrace your own.

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